It seems like a new commercial season has sprung up in recent years, a short period where all the big brands attempt to summarise the first eleven months of the year as if December is an eldritch dead-zone of which We Do Not Speak. Nothing says “we value our customers” like using massive datasets to commit ill-considered acts of statistical cold-reading on a massive scale in an attempt to get people talking about your product.

I’m not averse to Wrap-up season; it’s harmless enough as corporate advertising goes, and while I have many qualms about the flagrant misuse of statistics, I appreciate a lens with which to view the time that’s passed. We can all use a pleasant retrospection now and then.

Back in early December, my multi-talented friend Fletch ran with the concept and created a summary of his creativity for the year. Especially for those of us who meddle in multiple fields, it can be very easy to forget what we’ve accomplished, and I find this sort of summary really valuable as a reaffirmation of the shape of our creative year.

So with the end of 2024 rushing upon us, I thought I’d do a similar exercise, breaking down my various creativities over the year into easily-digestible metrics and presenting them in an approachable format:

Thank to everyone who’s visited this site or enjoyed my work on social media this year. I’m excited to dive back in to making things in 2025, and I’ll see you all then!